"Born of Frustration" could be a good motto for this site. Having worked in the web market for several years, I was increasingly frustrated with the approach of many practices that were prevalent. Talking as every employee of large company will, the wrongs of the Internet were put right in an extended lunch and the idea was born for Conceptuel.
One of my bugbears was the constant oversight of the small and medium enterprises. What I wanted to do was bring technology to SME's that until now had been the playing field of the large multi-national. I did a little math and realised we can easily give "high end" technology to the SME at an easily affordable price.
TLA's or three letter acronyms litter the computer world and are one of the most infuriating aspects for people outside the industry. I wanted to give a no nonsense approach to what is highly technical and confusing subject.
With these and a few other "issues" in mind Conceptuel has been formed giving businesses best of both worlds, namely technical expertise without the drama.